KICHICA

"Kitchica is a community brand that represents the love for female Kitsch culture, which means a girl who appreciates Kitsch aesthetics. Through the brand, it creates a Kitsch culture that goes beyond simply describing something as ""Kitsch"" and brings together members as a leading figure. The brand engages in diverse content planning and serves as a community platform for Kitsch culture.

By creating a signature character, Kitchica plays the role of a friendly companion, providing information about Kitsch culture through content. With the use of various colors and silhouettes, Kitchica showcases wit and discovers the blend of art and practicality in everyday life. Through various artworks, it aims to evoke fun and express fashion products in a Kitsch manner."