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Trending brands in Seoul
The definitive edit of Seoul’s most influential labels. Discover the brands currently shaping the city's fashion identity.
HOKUSPOKUS
SAFARI SULA EXPLORE
LOSESLEEPOVER
YAHN SISI
UGLY SHADOW
CRANK
MIAE
ILLIGO
SUNNECT
DARLING YOU ARE BAD
YOUTHISYOURS Pink crown rhinestone camo crop hoodie camo
YOUTHISYOURS Pink crown rhinestone camo crop hoodie camo
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New arrivals
Daily drops from Seoul's leading studios. Be the first to experience the latest pieces defining today’s aesthetic.
UGLYSHADOW Curly hooded reversible mustang jacket brown
UGLYSHADOW Curly hooded reversible mustang jacket brown
UGLYSHADOW Fleece pocket wide pants charcoal
UGLYSHADOW Fleece pocket wide pants charcoal
UGLYSHADOW Beaded bolero cardigan set black
UGLYSHADOW Beaded bolero cardigan set black
UGLYSHADOW Beaded bolero cardigan set red
UGLYSHADOW Beaded bolero cardigan set red
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Monthly loved: Top Picks This Month
The most-purchased items of the month. See what’s trending in Korea right now and grab them before they sell out!
AMES WORLDWIDE Classic bellboy button cap black
AMES WORLDWIDE Classic bellboy button cap black
DAYNEE Angel wings blouse scarf set beige
DAYNEE Angel wings blouse scarf set beige
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Most loved: Best Picks So Far
Verified classics and signature staples. Explore the all-time favorites that our users trust and return to season after season.
[KASHIKO] Embroied Nonfade Denim Pants Black
[KASHIKO] Embroied Nonfade Denim Pants Black
[SYNERJYN] 102 CAT WASHING MID-RISE JEANS DEEP BLUE
[SYNERJYN] 102 CAT WASHING MID-RISE JEANS DEEP BLUE
[SYNERJYN] (SHORT) 102 CAT WASHING MID-RISE JEANS DEEP BLUE
[SYNERJYN] (SHORT) 102 CAT WASHING MID-RISE JEANS DEEP BLUE
[IUGAMAKARAS] Studded Leather Shoulder Bag (Burgundy)
[IUGAMAKARAS] Studded Leather Shoulder Bag (Burgundy)