Trending brands in Seoul

The definitive edit of Seoul’s most influential labels. Discover the brands currently shaping the city's fashion identity.

[ORDES] LEOPARD STRAIGHT PANTS - BEIGE

[ORDES] LEOPARD STRAIGHT PANTS - BEIGE

[ORDES] LEOPARD STRAIGHT PANTS - BEIGE

$149.05
[MINJIENA] RABBIT fluffy hoodie babi blue

[MINJIENA] RABBIT fluffy hoodie babi blue

[MINJIENA] RABBIT fluffy hoodie babi blue

$123.90
[ASSAY] Ribbon 2way bag _Nylon khaki

[ASSAY] Ribbon 2way bag _Nylon khaki

[ASSAY] Ribbon 2way bag _Nylon khaki

$66.21

New arrivals

Daily drops from Seoul's leading studios. Be the first to experience the latest pieces defining today’s aesthetic.

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Monthly loved: Top Picks This Month

The most-purchased items of the month. See what’s trending in Korea right now and grab them before they sell out!

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Most loved: Best Picks So Far

Verified classics and signature staples. Explore the all-time favorites that our users trust and return to season after season.

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