Trending brands in Seoul
The definitive edit of Seoul’s most influential labels. Discover the brands currently shaping the city's fashion identity.
GUWOLSIBIL
ANGELNUMBER555
GLOWNY
GGOOMM
MINJIENA
CUTOUT
GAIUS
BITTESCHON
SAFARI SULA EXPLORE
DUCKDIVE
New arrivals
Daily drops from Seoul's leading studios. Be the first to experience the latest pieces defining today’s aesthetic.
[GOTTERGALLERY] GALLERY CROP HOOD ZIP-UP_BLACK
[GOTTERGALLERY] GALLERY CROP HOOD ZIP-UP_BLACK
Monthly loved: Top Picks This Month
The most-purchased items of the month. See what’s trending in Korea right now and grab them before they sell out!
[ODLYWORKSHOP] The Odd Horse 2026 Anniversary Tee
[ODLYWORKSHOP] The Odd Horse 2026 Anniversary Tee
[MAGOREN SEOUL] Henley Neck Long Sleeve Stripe Black
[MAGOREN SEOUL] Henley Neck Long Sleeve Stripe Black
[ODLYWORKSHOP] Layered Motif Ribbed Socks, Blackout
[ODLYWORKSHOP] Layered Motif Ribbed Socks, Blackout
[ANGELNUMBER555] Lace tie top soft pink (scarf set)
[ANGELNUMBER555] Lace tie top soft pink (scarf set)
Most loved: Best Picks So Far
Verified classics and signature staples. Explore the all-time favorites that our users trust and return to season after season.
[KASHIKO] Embroied Nonfade Denim Pants Black
[KASHIKO] Embroied Nonfade Denim Pants Black
1 reviews
[MIAE] One Day(Spring) - Halter neck button sleeveless (Black/White)
[MIAE] One Day(Spring) - Halter neck button sleeveless (Black/White)
[MIAE] One Day(Spring) - Geekchic Stripe shirt T (BLACK)
[MIAE] One Day(Spring) - Geekchic Stripe shirt T (BLACK)
[MIAE] One Day(Spring) - White lotus(White lotus) necklace
[MIAE] One Day(Spring) - White lotus(White lotus) necklace
[MIAE] One Day (Spring) - Rambling rose T (Black/Gray)
[MIAE] One Day (Spring) - Rambling rose T (Black/Gray)
[MIAE] One Day(Spring) - Drape hood T (Black/Gray)
[MIAE] One Day(Spring) - Drape hood T (Black/Gray)
[FANCY CLUB] EYELET FUR MA-1 (BLACK) pre-order item shipping in 2/10
[FANCY CLUB] EYELET FUR MA-1 (BLACK) pre-order item shipping in 2/10